THE LATINO CONNECTION ANNOUNCES ITS PARTNERSHIP AS A HISPANIC BUSINESS ENTERPRISE WITH THE UNITED STATES HISPANIC CHAMBER OF COMMERCE
The Latino Connection continues to build its portfolio of certifications to better serve the community.
Harrisburg, Pa: The Latino Connection (TLC) proudly announces that it has partnered with the United States Hispanic Chamber of Commerce (USHCC) as a Hispanic Business Enterprise (HBE). The USHCC serves as an umbrella to more than 200 local chambers and business associations across the nation, and partners with more than 250 major corporations. The Hispanic Business Enterprise (HBE) Program provides a national platform to Hispanic-owned companies that have scaled and grown beyond the scope of local chambers of commerce. In addition to advocating on behalf of HBEs on Capitol Hill and across the country, the USHCC equips members with resources and knowledge to grow their business by raising awareness on procurement opportunities and introducing them to a broad network of decision makers in both the public and private sectors.
“The USHCC is delighted to work with The Latino Connection, an organization that strives to educate the Hispanic community in finance, employment, health, and other key areas,” said USHCC President & CEO Javier Palomarez. “Two-thirds of American jobs are created by small businesses, with Hispanic Business Enterprises (HBEs) starting new ventures at a rate three times the national average. As our newest HBE member, we are proud to provide The Latino Connection with a national platform. We look forward to working closely together to promote American small business.”
TLC is the fastest growing marketing and communications firm in the northeast. Re-building a marketing plan for many corporations and small businesses in reaching the new American reality. Businesses are recognizing that the Latino community is more than a niche ethnic segment; they are in fact one of the largest consumer markets in the United States. The Latino Connection helps businesses and organizations connect and build meaningful relationships with this valuable community through its four overarching services. Theses services include: community engagement; translation and interpretation; workshops and events; and, strategic consulting. In addition to this partnership, TLC is also certified through the National Gay and Lesbian Chamber of Commerce and Eastern Minority Supplier Diversity Council. Most businesses in the USA need the Latino market, if they think they don’t, they will by 2020,” said, George Fernandez, President and CEO of TLC. He further adds, “This new partnership will help us reach thousands more Latinos across the United States.”
About the USHCC:
The USHCC actively promotes the economic growth, development and interests of more than 4.1 million Hispanic-owned businesses, that combined, contribute over $661 billion to the American economy every year. It also advocates on behalf of 259 major American corporations and serves as the umbrella organization for more than 200 local chambers and business associations nationwide. For more information, visit www.ushcc.com.
About The Latino Connection: Since 2013, The Latino Connection, a marketing and communications firm providing high quality translations and interpretations and most recently in 2015 introducing The Latino Connection Magazine, has been connecting the dots for businesses and corporations in reaching the untapped Latino market. For more information, please visit our website at www.thelatinoconnection.net