The Latino Connection Magazine

Quick Facts

As you might know, Pennsylvania’s Latino population is the fastest‐growing ethnic group in the commonwealth. According to the Census 2010 data, the Latino population grew by 82.6 percent between 2000 and 2010, a historic increase of 325,572. The Latino population now accounts for 5.7 percent of the state’s total population.

The buying power of Hispanics exceeded $1 trillion in 2010, and the population includes a significant number of high-income households. With an estimated buying power of $616 billion, Latinos of Mexican heritage represent the single most influential segment of the Hispanic market. By 2015, Packaged Facts forecasts the buying power of the Latino population as a whole will reach $1.3 trillion.


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